The PR business is the most happening and lucrative business these days, especially in the age of social media, a wondrous world made up of brands, influencers, bloggers and all things seemingly happy and shiny. However, a dark side emerges as always as competitive streaks run a bit amuck in the game. Something once held…
The recent news of the country officially opening up has brought up some rather interesting viewpoints. all seemingly fair given the fact the world is passing through the stages or going to be living with COVID-19, the global pandemic. That, or until a cure or a vaccine is discovered. The decision could not have been…
Recently, I was turned away nicely but firmly from the entrance of a shopping mall/ supermarket as the person with me could not be let in due to SOPs; him being a senior citizen. I didn’t mind as those were the rules, so we went elsewhere. In another part of the city, a pack of…
Mr Liaquat H Merchant is a very prominent barrister currently residing in Karachi, Pakistan. He is the Managing Trustee of the Jinnah foundation as well as being the President of The Jinnah Society. Moreover, he is the grand-nephew of Muhammad Ali Jinnah, the founding father of Pakistan. A family tree shows Mr Merchant as being…
When the recent meeting took place between the Punjab Governor and TikTok influencers many sneered at the thought of the popular app being utilised as a platform to promote Coronavirus awareness. By next morning, there was a debate on the internet regarding this matter. What the naysayers didn’t realise was the pull of the audience…
When the electricity went for eight hours straight, life halted to an extent. When the outgoing call service of both of my cell phones was switched off, there was an acute problem (it was blamed on the rain). When our technician’s motorcycle floated away on the main Shahrah-e-Faisal due to the urban flooding, we felt…
The article refers to the parallel group created on social media and dark content. It is not focusing on anybody who may be wrongfully accused in any case, which is ensuing. It deals with the focal point of what is a harmless joke vs malicious content and the proactive measures of the society to discuss…
When an image from a fashion brand touting a model wearing a matching mask with the outfit made the media rounds, it started a huge debate. Why not? Asked many online. It was a part of our new normal now (and perhaps, a necessary part of the wardrobe to remain for a while). A greater…
Who has not been forwarded a conspiracy theory on their chats or even or via a social media forum? We’ve all had those trickling down into our lives and some of them have ranged from the seemingly plausible to the ridiculous. Mostly, the latter. A popular and most annoying on the list that has been…
A small remark here, a slip of the tongue there, a seemingly innocent sentence, and suddenly, you’re in the middle of a very toxic net of verbal and emotional abuse on cyberspace. An opinion shared and the “cancel culture” is certainly upon us all and it is not a good thing. There you are, stuck…
